“It was gloomy, and one could scarcely see to read; a taste of fog grew perceptible in the warm, headachy air. Such profound discouragement possessed her that she could not even maintain the pretence of study; heedless whether anyone observed her, she let her hands fall and her head droop. She kept asking herself what was the use and purpose of such a life as she was condemned to lead. When already there was more good literature in the world than any mortal could cope with in his lifetime, here was she exhausting herself in the manufacture of printed stuff which no one even pretended to be more than a commodity for the day’s market. What unspeakable folly! To write — was not that the joy and the privilege of one who had an urgent message for the world?
“Her father, she knew well, had no such message; he had abandoned all thought of original production, and only wrote about writing.
“She herself would throw away her pen with joy but for the need of earning money. And all these people about her, what aim had they save to make new books out of those already existing, that yet newer books might in turn be made out of theirs? This huge library, growing into unwieldiness, threatening to become a trackless desert of print — how intolerably it weighed upon the spirit!
“Oh, to go forth and labour with one’s hands, to do any poorest, commonest work of which the world had truly need! It was ignoble to sit here and support the paltry pretence of intellectual dignity. A few days ago her startled eye had caught an advertisement in the newspaper, headed ‘Literary Machine’; had it then been invented at last, some automaton to supply the place of such poor creatures as herself to turn out books and articles? Alas! the machine was only one for holding volumes conveniently, that the work of literary manufacture might be physically lightened. But surely before long some Edison would make the true automaton; the problem must be comparatively such a simple one. Only to throw in a given number of old books, and have them reduced, blended, modernised into a single one for to-day’s consumption.”
George Gissing, New Grub Street
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This is the age of the slogan, the soundbite, the snappy phrase in place of considered argument. Thought is dying; reason’s gone critical. In bookshops and magazine racks we’re told only what we want to hear: we’re told it in neat, bullet-pointed affirmations of our own worth.
No more. This is the fightback. The resuscitation. This is the slogan as explainer of the world. One a day for a year. Three hundred and sixty five phrases, soundbites and bullet points with which to make sense of the way things are now and point to how things could be tomorrow. Read them and weep.
Defining the age through a slogan a day
This is the age of the slogan, the soundbite, the snappy phrase in place of considered argument. Thought is dying; reason’s gone critical. In bookshops and magazine racks we’re told only what we want to hear: we’re told it in neat, bullet-pointed affirmations of our own worth.
No more. This is the fightback. The resuscitation. This is the slogan as explainer of the world. One a day for a year. Three hundred and sixty five phrases, soundbites and bullet points with which to make sense of the way things are now and point to how things could be tomorrow. Read them and weep.
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