This is the age of the slogan, the soundbite, the snappy phrase in place of considered argument. Thought is dying; reason’s gone critical. In bookshops and magazine racks we’re told only what we want to hear: we’re told it in neat, bullet-pointed affirmations of our own worth.

No more. This is the fightback. The resuscitation. This is the slogan as explainer of the world. One a day for a year. Three hundred and sixty five phrases, soundbites and bullet points with which to make sense of the way things are now and point to how things could be tomorrow. Read them and weep.



Wednesday

36. What doesn't kill you makes you stronger

Is this what we’re supposed to subscribe to? A kind of Darwin-meets-Management-Manual philosophy: bad breaks are good breaks in disguise, failing teaches you how to succeed, blah, blah? Is this what’s supposed to get us through it all?
Or do all the bad things that happen to us, all the unlucky breaks and missed chances, all the accidents and aberrations, the defeats, diseases and deaths, the tears and the losses, do all these build up into an accumulated weight so heavy it crushes us all eventually?
What doesn’t kill us is not going to make us stronger. It’s going to be one more burden to carry, one more load on our already straining backs, our already bowing heads. At best what doesn’t kill us can teach us something, at best we can learn to avoid making the same mistakes again... but our fate is assured nonetheless. What doesn't kill us now will nevertheless contribute to our death one day.