This is the age of the slogan, the soundbite, the snappy phrase in place of considered argument. Thought is dying; reason’s gone critical. In bookshops and magazine racks we’re told only what we want to hear: we’re told it in neat, bullet-pointed affirmations of our own worth.

No more. This is the fightback. The resuscitation. This is the slogan as explainer of the world. One a day for a year. Three hundred and sixty five phrases, soundbites and bullet points with which to make sense of the way things are now and point to how things could be tomorrow. Read them and weep.



Tuesday

25. Money talks, bullshit walks

Estimated global cost of the 2008 Credit Crunch – £1.8 trillion
Amount of UK taxpayers’ money made available for the bailout of struggling banks – £50 billion
Average yearly wage of a UK taxpayer – £27,000
Projected City bonuses for 2008 – £3.5 billion