This is the age of the slogan, the soundbite, the snappy phrase in place of considered argument. Thought is dying; reason’s gone critical. In bookshops and magazine racks we’re told only what we want to hear: we’re told it in neat, bullet-pointed affirmations of our own worth.

No more. This is the fightback. The resuscitation. This is the slogan as explainer of the world. One a day for a year. Three hundred and sixty five phrases, soundbites and bullet points with which to make sense of the way things are now and point to how things could be tomorrow. Read them and weep.



Wednesday

60. Stop. Look. Listen

From The Observer, 23 March 2008:
UN says road deaths kill as many as Aids
The United Nations is to hold its first debate on road safety amid warnings that the problem is a ‘public health crisis’ on the scale of Aids, malaria and tuberculosis.
Next week’s meeting will follow research by the World Health Organisation which forecast that between 2000 and 2015 road accidents would cause 20 million deaths, 200 million serious injuries and leave more than one billion people killed, injured, bereaved or left to care for a victim.
The World Health Organisation (WHO) says every year 1.2 million people die in road accidents – making it, according to WHO’s 2002 calculations, the seventh biggest killer in the world, ahead of diabetes and malaria. The WHO predicted that by 2020 road deaths would become the number three killer, behind heart disease and suicide.
Yet international funding for Aids, malaria and TB was $4.7bn over the last seven years, compared with about $100m for road safety, the commission said.
Road crashes are already the number one killer of young people aged 10-24.