Results of a survey of 300 teachers by the Association of Teachers & Lecturers, March 2008.
Who do your (secondary school) students model themselves on?
* David Beckham 40.3 %
* Victoria Beckham 36.7 %
* Kiera Knightley 37.7 %
* Paris Hilton 32.4 %
* Frank Lampard 23.7 %
What do your students aspire to be?
* Sports Star 59.5 %
* Pop Star 57.9 %
* Model 32.6 %
* Film Star 29.3 %
* Anything else so long as they’re famous 37.2 %
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This is the age of the slogan, the soundbite, the snappy phrase in place of considered argument. Thought is dying; reason’s gone critical. In bookshops and magazine racks we’re told only what we want to hear: we’re told it in neat, bullet-pointed affirmations of our own worth.
No more. This is the fightback. The resuscitation. This is the slogan as explainer of the world. One a day for a year. Three hundred and sixty five phrases, soundbites and bullet points with which to make sense of the way things are now and point to how things could be tomorrow. Read them and weep.
Defining the age through a slogan a day
This is the age of the slogan, the soundbite, the snappy phrase in place of considered argument. Thought is dying; reason’s gone critical. In bookshops and magazine racks we’re told only what we want to hear: we’re told it in neat, bullet-pointed affirmations of our own worth.
No more. This is the fightback. The resuscitation. This is the slogan as explainer of the world. One a day for a year. Three hundred and sixty five phrases, soundbites and bullet points with which to make sense of the way things are now and point to how things could be tomorrow. Read them and weep.
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