This is the age of the slogan, the soundbite, the snappy phrase in place of considered argument. Thought is dying; reason’s gone critical. In bookshops and magazine racks we’re told only what we want to hear: we’re told it in neat, bullet-pointed affirmations of our own worth.

No more. This is the fightback. The resuscitation. This is the slogan as explainer of the world. One a day for a year. Three hundred and sixty five phrases, soundbites and bullet points with which to make sense of the way things are now and point to how things could be tomorrow. Read them and weep.



Tuesday

31. It's better to burn out than fade away

The 10 highest-earning dead celebrities of October 2007 – October 2008, as calculated by Forbes magazine:
Elvis Presley - $52 million
Charles M Schulz - $33m
Heath Ledger - $20m
Albert Einstein - $18m
Aaron Spelling - $15m
Dr Seuss - $12m
John Lennon - $9m
Andy Warhol - $9m
Marilyn Monroe - $6.5m
Steve McQueen - $6m